Build a thriving practice without compromising your values or sanity.

Feel-good marketing for health professionals

Feel like the typical “Instagram Business Coach” advice doesn’t fit your needs?

When I was practicing as a dietitian, I wasted so much of my time and energy forcing myself to market my business in the way I was told to.

Putting out elaborate educational Instagram posts, hosting fortnightly GP morning teas, and worrying that it was never enough.

Crafting marketing strategies
tailored to you.

Your strengths, your experience, and what truly feels good.

No cookie-cutter templates. No pressure to follow the latest trends.

Just a marketing plan that aligns with your unique values and goals.

What I Offer

Personalised Marketing Strategy

Let’s create a plan that works with your strengths and resonates with your ideal clients.

Clear Messaging

We’ll help you communicate your expertise in a way that’s approachable, impactful and of course, aligned with YOUR values.

Authentic Brand Voice

Let your ideal clients feel heard through your branding, reflecting what your business stands for and who you are.

Stress-Free Social Media

Get expert guidance on creating content that’s consistent, manageable & genuinely engaging—no burnout required – while meeting your professional bodys’ regulations requirements.

Let’s Build Your Dream Business

I get it, marketing in the health field can feel overwhelming.

We can simplify it together, so that it can feel like an extension of the incredible work you already do.

Let’s create a strategy that works for you—one that feels authentic, impactful, and aligned with your values.

Hi! I'm Geordy Pearce

Your go-to marketing strategist for values-driven health professionals.

I knew from pretty early on that I wanted to work in health. I dove into my nutrition and dietetics degree with loads of enthusiasm and a keen desire to help as many people as I could.

This desire changed over time as I came to discover the ins and outs of the health industry, and started to wrestle with where my values sat vs the values of the systems I was working in.

I found refuge in the Non-Diet and Eating Disorder Dietitian community. I came to realise that working through a weight neutral lens just felt right.

I worked in this field part-time, building up my own practice, working for another small business and also did health promotion work with a not-for-profit.

Over the years I began to take a keen interest in marketing...

I analysed the differences in the ways that we would market a small business, a health clinic, a not-for-profit and in health promotion.

I started to piece together why marketing can feel so “off” for so many of us in the health field. I steadily worked on learning more and more about the marketing world, pulling apart what “works” for business, and then also what “works” for values-driven health professionals like me.

I have studied, practiced, and refined my skills in social media marketing, networking, and communications, all in a way that is aligned with my values.

I have a deep understanding of the health industry, and now I’m here to simplify the process and support you with your marketing strategy every step of the way.